MBA MCQ Quiz Hub

MBA Advertising and Sales Promotion Mcq Set 6

Choose a topic to test your knowledge and improve your MBA skills

1. INS means;




2. An advertising message usually focuses on




3. Brand names and identity advertising are methods that advertisers use to encourage consumers to




4. Which of the following is not an aspect of the promotion mix?




5. Developing an effective message strategy begins with identifying ______________ that can be used as advertising appeals.




6. The `heart and soul´ of an Ad. Agency is




7. TGR means,




8. Advertising is considered to be an art; as well as a science. The statement is, _____




9. Marketing techniques that use social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives through self-replicating processes is called,




10. Digital convergence enabled to use GPS in advertising schemes; what is GPS?




11. ______ refers to the images in advertising that depict stereotypical gender roles and displays




12. The job to make observations and predictions in changes of new or existing cultural trends for advertisements is,




13. Skilled craftsman placed their individual marks on goods vessels, pottery, leather goods etc, is called______




14. ____ is a specialized field of marketing research that determines an ad´s effectiveness based on consumer responses, feedback, and behavior




15. Mobile marketing means;




16. _______ or out of home advertising is a broad category including many creative and unexpected forms to grab




17. The selection of appropriate media is based upon which of the following factors?




18. An online ad which moves across the user's screen or floats above the content is,




19. According to Maslows Hierarchy of Needs theory, the need for fulfilment, for realizing one´s own potential, and for fully using one´s talents and capabilities are examples of ______________ needs.




20. ______ are generic terms describing the most common forms of online advertising, the 468x60 image or rich media ad displayed at the top of many commercial web sites.




21. The number or percentage of individuals or households that are exposed to a medium or to an advertising campaign is termed as;




22. The consistent preference and /or purchase of one brand in specific product is called:




23. In an ad campaign, the researchers evaluate the promotion effort while it is running in the market place. This process is called;




24. Which of the following statements are not true of market challengers?




25. When an international seller sells a plant, equipment, or technology to another country and agrees to take payment in the resulting products, it is called:




26. A price reduction to buyers who buy in large volumes is called a(n):




27. When producers, wholesalers, and retailers act as a unified system, they comprise a:




28. Costs that do not vary with production or sales levels are called:




29. Very long TV commercials providing detailed information about a product or service. Such programmes are called,




30. The marketing effects or outcomes that accrue to a product with its brand name compared with those that of the same product did not have the brand name is called,




31. Group of people who are NOT necessarily part of a particular organization is referring to:




32. The cost of advertising for most products is especially high during ____




33. Keeping consumers thinking about the product is the objective for which type of advertising?




34. According to Rossiter and Percy samples can be delivered by how many different methods:




35. ______ is a set of moral principles that guide actions and create a sense of responsible behavior.




36. Advertising that is set in small type and arranged according to categories or interests




37. The first printed advertisements were single sheets, printed on one side, that today would be called




38. Sampling is an appropriate strategy for which type of products?




39. Which of the following statements about newspapers as an advertising medium is true?




40. Action advertising is also termed as,




41. Three commonly used trade promotions are




42. Frequency is defined as the




43. Gross rating points (GRPs) are




44. Advertising agencies were first developed for, and still serve, the purpose of




45. What is the name of the promotional tool aimed at building good relations with a company and its publics?




46. Corporate advertising concentrates on:




47. Most of the advertising of the Central Government in India is handled by




48. The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,




49. The total number of a target group from which researchers take samples is called,




50. Price, ______________ , ______________ and Physical distribution are the four main elements in marketing.